You're Running a Business.
Benefits Shouldn't Be a Second Job.
Small business owners under 50 employees face a unique challenge: you're too small to have an HR department, but too big to ignore benefits without losing great employees.
Losing Talent to Bigger Competitors
Top candidates expect benefits. Without a health plan, you're competing with one hand tied behind your back — no matter how great your culture is.
Overwhelmed by Options and Jargon
Group plans, HRAs, ICHRA, ACA marketplace — the options are endless and confusing. Most business owners don't know where to start, so they do nothing.
Worried It'll Cost Too Much
There are options designed specifically for small businesses that may be more affordable than you think. But you'll never know without talking to someone who actually knows the market.
The good news? A 15-minute conversation could change all of this.
See What's Available for My Business →
Your Personal Benefits Expert — At Zero Cost to You
Coverage Babe isn't a website. We're a real, licensed benefits advisor who takes the time to understand your business, your team, and your budget — then finds the right fit.
Our service is completely free to you. We're compensated by the insurance carriers, so you get expert guidance with no out-of-pocket cost and no obligation to purchase.
Plans Built Around Your Business
Whether you're a solo operator or have a team of 50, there's a path to coverage. Eligibility and available plans vary based on your location, team size, and underwriting.
Small Group Plans
Formal group health insurance for businesses with 2–50 employees. Attract top talent with real benefits.
Learn more →Self-Employed / Individual
Freelancers, contractors, and sole proprietors need coverage too. We find plans that work for your lifestyle.
Learn more →Family Plans
Keep your whole household covered — pediatric care, specialists, prescriptions, and more.
Learn more →Also available: Dental and Vision plans. Plan availability, pricing, and eligibility vary by location, household size, and carrier underwriting. We'll walk you through exactly what you qualify for.
Real Customers. Real Results.
"For years we were paying over a thousand dollars per month on health insurance and it was one of our biggest monthly expenses. I asked Lishele for a quote just to see how much of a difference in price it might be if we switched insurance companies. She quoted us HALF of what we were paying so we switched over as soon as possible. It was so easy to do and we still see our favorite doctors. Highly recommend Lishele!!"
"Lishele was so knowledgeable and I knew nothing about insurance. She walked me through and made it understandable and simple. We're saving so much money now and have better coverage."
"As a business owner for the past 20+ years I've seen my fair share of insurance plans and how much it can cost both the business and employee. I always struggled with plans until I found Coverage Babe and Lishele gave me the best options, coverage, and pricing."
Hi, I'm Lishele —
and I've Got You Covered.
I started Coverage Babe because I watched too many business owners and families get blindsided by unexpected medical costs — not because they didn't care, but because navigating insurance alone is genuinely hard.
As a licensed insurance advisor, I've helped hundreds of individuals and businesses find coverage that actually works for their real lives.
My approach: no jargon, no pressure, no rushing. Just honest guidance that puts your needs first — from the first call through every renewal.
Schedule Your Free Call →
From First Call to First Coverage Card
Here's exactly what happens after you submit your info — no surprises, no commitments.
Step 1: Submit Your Info
Fill out the short form above. Takes under 2 minutes. No credit card, no commitment.
Step 2: We'll Reach Out
Lishele or a team member will call at your preferred time to learn about your business and walk through your options — clearly, no jargon.
Step 3: Get Covered
Choose what works for you. We handle enrollment. And we're always here if you have questions down the road.